Bristol County Sheriff, Tom Hodgson
link to tv commercials >
link to radio commercials >
The first item that goes into a political campaign is the look of the bumper sticker and signage. Hodgson's bumper sticker had to be a quick read and symbolize patriotism. Tolman continued that look for the newspaper ads by using simple headlines and strong photos to impact the reader even with the "at-a-glance" first look. The secondary, more in-depth copy, based on factual evidence, justifiies the headline statement. The ads generate a feeling that was reinforced by the strong and dynamic personality of Tom Hodgson.

link to Hodgson website >
Television
The television and radio spots just pick up where the ads left off. Strong image and to the point messages. Tolman also generated the ad budget, made all the media buys and delivered all the media to the newspapers, television (both broadcast and cable) and radio stations. Ad 1, The Promise; The Jail is not a Country Club
Ad 2, Homeland Security Taskforce
Ad3, Kids
Radio:
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